"Even women that we knew to be over 40 didn't look like they were over age 40," Lewis told LiveScience. Just under 8 percent of the women in the magazine were over 40. The magazine that most closely matched its readership to its images was InStyle, which has an audience that is 11 percent 50 or above. The most age-friendly publication Lewis found, Essence, has a reader base that is 22 percent over age 50, but only about 9 percent of the women on the magazine's pages are over 40. "It leads to issues that have people denying aging, so going to great lengths to continue to look like that ideal of a youthful person." "It does lead to problems of negative body image," said study author Denise Lewis, a gerontologist at the University of Georgia who reported the results in April in the Journal of Aging Studies. Now experts are saying the ideal threatens to cause older women to abandon their sexuality. Even in magazines geared toward aging baby boomers, the images collectively present a thin, youthful, wrinkle-free ideal that's impossible to maintain later in life. A new study finds that this absence of older women isn't limited to Vogue, or even to magazine covers: An analysis of editorial and advertising images reveals that despite proportions of older readers ranging as high as 23 percent, fashion magazines portray women over 40 sparingly, if at all.
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